Brighton & Hove Albion Women secure Pinterest as first-ever solo shirt sponsor
Brighton & Hove Albion Women have announced a groundbreaking four-year partnership with Pinterest, making the visual discovery platform the club’s first-ever solo shirt sponsor. The deal will see Pinterest’s logo featured on the back of the team’s jerseys, debuting in their pre-season friendly against Paris Saint-Germain on August 9. Currently sidelined, Zadok Yohanna will miss the match but remains a key part of the squad.
What does the partnership involve?
Beyond shirt sponsorship, Pinterest aims to redefine the matchday experience by collaborating on matchday style, creator content, grassroots community events, and player storytelling. The partnership centers on the idea that "the best part of fandom is not just watching, it is doing," celebrating how football culture is made, shared, and lived.
Why is this significant for women’s football?
Pinterest’s investment reflects the growing commercial appeal of women’s football, particularly in the WSL. The platform notes a surge in football-related searches, with "football outfits for women" up 425% and "football aesthetic" up 95% in the UK. This deal highlights the increasing intersection of sport, fashion, and digital engagement.
What’s next for Brighton & Hove Albion Women?
With Pinterest’s backing, the club will focus on enhancing fan creativity and engagement. The partnership builds on Pinterest’s previous investments in women’s sports, including its collaboration with the New York Liberty. As the WSL season approaches, Brighton & Hove Albion Women are set to leverage this partnership to strengthen their brand and fan connection.
