Brighton & Hove Albion Women Secure First Solo Sponsorship
Brighton & Hove Albion Women have announced a new four-year sponsorship deal with visual search platform Pinterest. The partnership marks the team's first solo sponsorship agreement and will see Pinterest's brand featured on the back of the team's shirts, starting with pre-season fixtures.
Why it Matters for Brighton & Hove Albion Women
The partnership aims to extend beyond branding, focusing on matchday experiences, grassroots community engagement, player storytelling, and collaborations with creators. It will also inspire fans across the city and build momentum as the club prepares for its move to a new stadium.
What Comes Next?
The partnership will debut during the team's pre-season friendly against Paris Saint-Germain on Sunday 9 August. The logo will be featured on the back of the team's shirts, and the partnership will aim to connect more deeply with the growing audience and culture surrounding women's football.
Currently sidelined: Zadok Yohanna.
The partnership reflects Pinterest's wider investment in women's sport, following its official partnership with the New York Liberty. It also supports Pinterest's belief that the best part of online inspiration is turning ideas into real-world experiences. For Brighton & Hove Albion Women, this means encouraging fans to bring creative energy to everything from matchday style to banners and rituals that shape the atmosphere around the women's game.
What Does it Mean for the Team?
The partnership will allow the team to connect more deeply with their fans and create a more engaging experience for supporters. It will also provide a platform for the team to showcase their creativity and passion for the sport.
The partnership is a significant step forward for Brighton & Hove Albion Women, and it will be exciting to see how it develops in the coming years. With Pinterest's support, the team is sure to make a lasting impact on the women's football scene.
